When the discussion turns to the Chrysler Airflow, the sum of the talk is normally: early attempt at streamlining that the public didn’t like.In others words, nice attempt; call us again when you have a winner.
This thumbnail model considerably under-rates the importance of the Airflow because, despite its commercial failure, Chrysler’s brave trial at innovation may well have been the most important vehicle of the 1930’s. Not only did the Airflow lead the way in terms of aerodynamics (or “streamlining” as it was then named), it was the first mass-market car in the world to use the “modern” architecture that has now become the benchmark.
Chrysler was great marketer
The man, Walter P. Chrysler was an American “automobile man.” A promoter with a genius for Read more . . .
Nobody ever accused Maxwell Smart (alias Agent 86) of being the brightest gemstone in the jewelry box, but there is one thing you can say for him, he knew how to pick a car. When he cruised up to the clandestine offices of Control each week to get his newest assignment, the Sunbeam Tiger he left at the curb drew knowing smiles from teenage auto freaks in the television audience (as well as one Jack R. Nerad of LaGrange, Illinois.) Read more . . .
How do you follow a tale? As the 1990s were about to flourish, Automobili Lamborghini faced that question on two fronts. It was forced to meet head-on the problem of replacing both a legendary leader and a legendary car. Either topic would be difficult enough, but both at one time? Some might call the job impossible.
Its spiritual leader and founder, Ferruccio Lamborghini, had long since sold his brainchild and moved on to less stressful ventures, including his death (eventually). Absent from the company for more than a decade, Lamborghini’s long shadow still stretched over the company that carried his name. The Countach, the final car that he inspired, was not only in production nearly twenty years after Lamborghini had signed the final sales agreement, it was still regarded by many as the epitome of “supercardom.” The company contemplated: How to follow a cover girl crowd-pleaser similar to the Countach? Read more . . .
If William Durant hadn’t got involved in a heated discussion with Walter P. Chrysler, there might never have been a Chrysler Corporation. Thus, there would not have been the Chrysler C-300 and this space would have been filled with the fable of the Chevrolet Corvair or the Nash Metropolitan. But in 1920, soon after Billy Durant regained control of General Motors, Durant and Chrysler a got into a knockdown, drag-out argument that ended with Chrysler slamming the door and walking away from GM forever. Read more . . .