One of the unique aspects of the auto industry is that you can find out, virtually to the penny, what the retailer paid for the product he or she is about to sell you. Just try to find out what Sears paid for the Frigidaire refrigerator you’re about to buy. Or make an attempt to discover what Circuit City paid for the high-definition Sony TV you’re looking at so longingly. You will find the going tough, if not impossible.
But when it comes to the auto industry, if you have access to the Web, and one presumes you must since you’re reading this, then you have almost instant access to sources of so-called “dealer invoice pricing.” The dealer invoice is, of course, the price the dealer pays Read more . . .