It’s good to have an objective. Just ask Dr. Ferdinand Piech, the man responsible for the marvel dubbed the Audi quattro. 
Piech came by his life’s work truthfully. After graduating from the Zurich Technical University with a degree in mechanical engineering, he joined a small but influential automotive company you might have heard of called Porsche, which at that time happened to be operated by his uncle, Ferry Porsche. A fast learner with a knack for getting things done, Piech dove into Porsche’s efforts in sports car racing and by 1968 he was technical director of the Porsche Experimental department, which is much similar to being given the keys to the candy store.
Piech’s initial objective was to come up with a Porsche that could beat the Ford GT40s and Ferraris that were dominating endurance racing in those days, and soon he accomplished it with the 917 that took both the 24 Hours of LeMans and the World Championship, while at the same instance, putting a stranglehold on the then-thriving Can-Am series. It seemed that Piech was on top of the world until Porsche decided to modify its business structure, restraining the influence of the Porsche family, and in the fallout Piech was left looking for work. Read more . . .


don’t we get it all out of the way right now. On September 30, 1955, Dean, fresh off the film Giant, left George Barris’s shop in Los Angeles to go racing in Salinas, a farm town inland of Monterrey made popular by John Steinbeck. (Dean, of course, had recently starred in the movie of Steinbeck’s novel East of Eden, set in the same location.) The young movie actor was at the wheel of his Porsche 550 Spyder.