By the time Rolls and Royce met in 1904, the latter had escaped the gloomy lower class life in London to turn himself into a success. It was a hard struggle, because Royce’s father died when the boy was nine, and he was immediately thrust into the role as a breadwinner for the family. Trying to do his bit, he delivered telegrams and sold newspapers, but luck finally smiled his way when an aunt lined him up an apprenticeship at the Great Northern Railway.
While on this apprenticeship, he learned the basics of the machinist’s trade, and he also started to study electricity, a relatively new field of endeavor in 1879.
When he saw an ad for the London-based Electric Power and Light Company, he parlayed his off-the-cuff knowledge into a job.
Royce’s firm gets solid footing
By 1884, Royce and a friend, A.E. Claremont, had set up their own electrical engineering company in Manchester. The small company quickly found itself on the road to disaster until Royce designed a battery-operated doorbell that caught the public fancy. Soon thereafter, the firm launched into the manufacture of dynamos of Royce’s design, which began to earn the company a reputation for reliability and quality. Within a few years, Royce’s business was solidly profitable.
His Horatio Alger legend might have ended right there had it not been for a passing flirtation with the infant automobile. On a whim, Royce purchased a second-hand car and began tinkering with it. The Decauville he bought was fitted with a 2-cylinder, 10-horsepower engine and was fairly well-representative of the “light” motor cars of the era.
To Royce, a guy who had built his business on precision, the small Decauville was far more uncivilized than he thought it should be. Part of the problem was that the internal combustion fuel engine was still in its infancy. Rudimentary aspects like ignition timing, carburetion, and engine balance were yet to be worked out. And another part of the problem was that most of the concerns that set up car manufacturing operations were not overly concerned with precision assembly. However, Royce was convinced he could do a better job.
Refined Royce design introduced
With the help of two apprentices, Royce proceeded to build his own motor car using the Decauville as the example, but improving the design in every way possible. Most of the enhancement came in the engine, which Royce designed and built with great care. An in-line two cylinder, the engine used very advanced ignition, manifolding, and carburetion, all devised by Royce, though the ignition and carburetor were based on the designs of others.
On April Fool’s Day, 1904, Royce’s first motor car was ready for its initial test drive. It performed flawlessly as Royce drove to his house in Knutsford and then returned to the Cooke Street works in Manchester, followed by his apprentices in the Decauville. The Royce motor car’s successful first outing drew almost no attention from the press and absolutely none from Lord Llangattock’s son Charles Rolls. Rolls had been an automobile aficionado since 1896, when he brought over a Peugeot from France and drove it in violation of England’s much-despised “Red Flag” law. (The Red Flag law necessitated that a man on foot carrying a red flag precede each motor vehicle on public roads, effectively thwarting the auto industry.) But by 1904, new automobile companies were springing up almost daily, so the work of a Manchester electrical-engineer-turned-car-maker, was of little interest to the worldly son of nobility.
Rolls’ name had first come to prominence in motoring circles in 1900 when his performance at the British Automobile Club’s “1,000 Miles Trial” netted him no less than a gold medal. Soon thereafter, he partnered with Claude Johnson, previously of the Automobile Club, as selling agents for Panhard et Lavassor and Minerva automobiles.
Rolls meets Royce for the first time
These were among the premier cars of the day, so Rolls displayed little interest when an acquaintance of his from the Automobile Club, Henry Edmunds, suggested that he test drive a Royce motor car. Finally persuaded, he travelled to Manchester, met with the rather reticent Royce, and then got behind the wheel of the Royce two-cylinder. From the start, Rolls realized that the automobile was far more than just another shaky two-cylinder. He immediately arranged for his partner, Charles Johnson, to visit Royce and sign him to an exclusive representation deal.
For the upcoming Paris Salon, Johnson requested Royce to prepare not only his two-cylinder machine, but also a 3-cylinder chassis, 4-cylinder car and 6-cylinder engine. When the formal contract was signed on December 23, 1904, it stipulated that the cars be labeled Rolls-Royce.
It was an amazing marriage. Rolls, the famous performance driver, served as the front man; Royce, the detail-oriented engineer, was the production genius; and Johnson, the behind-the-scenes marketing strategist. By the spring of 1905, Rolls-Royce automobiles were offered to the market in 2-, 3-, 4-, and 6-cylinder form, each one hand-built to Royce’s exacting specifications.
Rolls-Royce joins a race
Throughout the summer of 1905, the Royce artisans, at Johnson’s behest, worked diligently on two 20-horsepower cars that would race in the inaugural Tourist Trophy race on the Isle of Man. On race day, Rolls ran into gearbox problems that may well have been the result of driver error, but Percy Northey, driving the other Rolls-Royce entry ended second. Though it wasn’t a success, it did put Rolls-Royce on the map.
Still, Johnson wanted a 6-cylinder-powered car, because that was the apparent wave of the future. Royce obliged by styling a six from two three-cylinder engines grafted back-to-back using a common crankshaft of uncommonly strength and large heft. Royce also deviated from the then-ordinary practice by positioning the cranks on the shaft at 120-degrees rather than 180-degrees. This resulted in a considerably smoother-running engine and is the arrangement used by most in-line six cylinder engines to this day.
In other elements, the Rolls-Royce six cylinder was standard practice circa 1906. The heads were integral and, though his 2-cylinder had used overhead valves, the six was an “L-head” with exposed side valve gear. Unlike most engines of the day, the tappets were adjustable.
Top quality was vital to success
The engine, which produced 48 peak horsepower at 1250 rpm, was not nearly so outstanding in its design as in its flawless workmanship. When most engine designers were enclosing their valve-operating mechanisms for the sake of noise control, Royce simply made certain that his were built so well they didn’t produce noise. The same attention to detail was obvious in all other aspects of the car, from the brakes to the four-speed (with overdrive) gearbox.
One of Royce’s most important areas of improvement was in the carburetor. Through impeccable machine work, he was able to alter the Krebs-type carburetor so that it would allow the car to accelerate smoothly from 3 to 60 miles per hour in top gear without sputtering, something that was impossible in other cars of the day (and of this day for that matter.)
Initially named the 40/50 (a poor name topped only by the ill-advised “Legalimit” of 1905), Royce’s handiwork was so good that Rolls had an easy time in attaining the Tourist Trophy race that year at an average speed of 39.3 miles per hour.
Silver Ghost introduced as promo vehicle
When 1907 dawned, Johnson began to pull out all the promotional stops. In an era of polished brass radiators, he had a 40/50 chassis fitted with a silver-painted touring car body, while the headlamps and other accessories were finished in silver. He named this show car the Rolls-Royce Silver Ghost and quickly sent it on a 2,000 mile endurance run under the watchful eye of the Royal Auto Club. The Silver Ghost aced that test, and then immediately embarked upon others that proved without a doubt that it was a car of unparalleled reliability and quality.
By 1909, Rolls-Royce Ltd. had dropped its other models to focus all its efforts on the 40/50 Silver Ghost. It would remain in production for 19 years, and offer the legacy that supports Rolls-Royce Motorcars to this day.
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