From 1932 to 1954 the fate of Ford Motor Company would ride a wild roller coaster of ups and downs. 
At times, sales forged ahead rapidly, and at others the company narrowly scaped going under. However, throughout this 22-year period, there was one constant, one everlasting icon that Ford enthusiasts could count on – the flathead Ford V8.
When it became abundantly obvious even to Henry Ford that his Model T was on its last legs in the marketplace, along about 1927 or so, the old man wanted to assemble a V-8-powered car to take its place. With the company’s future hanging by a thread, though, an interim move created another four cylinder car, the Model A. Read more . . .
Certainly, the mid-priced brands from General Motors — Oldsmobile, Pontiac, and Buick — and Chrysler’s Dodge division have always had better-defined personas than Mercury, and that has always been to Mercury’s disadvantage. It seems that over the course of its history, Mercury has wavered from being just a tarted-up Ford to a near-Lincoln, which has made it improbable for the buying public to pin down. Of course, in the clutter of the American car market, if a brand has a puzzled image, it really has no image at all. 
Further, those roots are planted intensely in the soil of solidly Midwest Indiana, where they can be traced back to 1903, when Standard Wheel Company, a Terre Haute bicycle manufacturer, decided to enter the infant automobile industry with the introduction of the Overland Runabout, its first motor vehicle.
But long before Signore Ferrari started his racing career, two brothers from Lippe, Germany, were doing the same thing.
And that is precisely the gap Pierre Boulanger wanted to bridge with the improvement of the