Freedom from Oil activists at the New York Auto Show in spring of 2007 unfurled a 20-foot banner inside the front entrance to the Jacob Javits Center, challenging Toyota to become a true environmental leader. The banner parodied Toyota’s current Tundra full-size pickup truck advertising blitz with a picture of the truck driving over a globe with the tagline, “Toyota: The Truck That’s Changing the Climate.” The banner flew at the entrance of the exhibition hall for several minutes before police arrested the two Freedom from Oil climbers who placed it. Read more . . .