North Americans’ love affair with the car remains undiminished and sales are on track to continue strong throughout 2004, with approximately 60 million new and used vehicle sales forecasted. Yet while most shoppers enjoy poring over the styles and features of their dream car, they often ignore one of the most critical parts of the transaction: financing.
“Buying a car can be an emotional process, but consumers really need to do their homework and take a strategic approach if they want to get the best possible deal on their loan,” says Scott Denman, Managing Director, AAA Financial Services. “Many car buyers don’t pay close enough attention to their financing, and it can be a costly oversight.”
“Consumers routinely use the Web in their car selection process, researching models,