Sometimes great cars achieve significant commercial victory. Witness the Volkswagen Beetle and Model T Ford  as obvious examples.BMW 507 RoadsterOther times, great cars make virtually no impression on the market, save to point the way for others to follow. The Chrysler Airflow and Cord 810 are prominent examples of this phenomenon. Sadly, the BMW 507 roadster also belongs into this significant but ill-fated category. Born in the glory days of the true sports car, raised with a distinguished pedigree and built to the highest of standards, the 507 failed miserably at achieving commercial accomplishment, which is a great shame considering its many good features.

Picking off after the battle

To set the stage for the entrance of the 507, let us travel back in time to the immediate repercussions of World War II. Like most of the war-ravaged German auto industry, BMW was in scraps. Its auto manufacturing services, what were left of them after Allied bombing and occupation, were in Eisenach, behind the quickly closing Iron Curtain of Russian-occupied East Germany. Read more . . .

Some cars have to age like fine wine to be appreciated. Ferrari 360 SpiderOthers offer virtues so obvious that they deserve top ranking from the moment they are introduced. So it is with the Ferrari 360 Spider, which happens to be the marque’s twentieth road-going convertible and a car about which Ferrari says, “without question,  it is the best Spider Maranello has ever produced in terms of looks, engineering, and performance.”

Satisfaction of modern perfection

While some of that might be recent marketing hype — after all the 360 Spider is still available for purchase at your local Ferrari dealer — you can perhaps pardon them for the hyperbole. We still think the Ferrari Daytona Spider is a prettier car with classic sports car proportions, but there is no doubt the 360 Spider is strikingly attractive in the modern mold. Further, because Ferrari is presently on an incredible roll in the world of Formula One racing, it is the most technologically advanced convertible of all time. Read more . . .

Anyone who has ever rented an automobile will tell you that car dealers oftentimes seem to speak another language.  It’s hard to negotiate a good deal when you simply don’t understand the expressions.

The following glossary will help you to break the language barrier, and speak with leasing agents on their own  jargons:

Acquisition Fee

This cost is charged by the leasing company to start the leasing process.  Not all leasing companies will charge an acquisition fee, but those that do will  demand for no less than $300.  Acquisition fees are rarely negotiable. Read more . . .

Like the automotive industry, the automotive insurance industry is enormous.  Both have sellers and manufacturers that offer quality service and products, and unfortunately, both have lemons.  The trick is finding a respected insurer that provides benefits you really need and want.

Many automotive insurance companies offer policies that are helpful and beneficial for every car owner.  Usually, drivers in the United States choose standard insurance policy that can cover necessary services and repairs a car owner may encounter.  Some companies propose up to 75 percent savings on insurance premiums, but may have limited coverage policies on their documentation.   Read the tiny print before you sign! Read more . . .

Like Henry Ford, Ferruccio Lamborghini was an expert mechanic. Lamborghini MiuraAnd like Henry Ford, Lamborghini left a career of prominence to take a chance on an entirely new venture when he was well past 40 years old. In the end, like Henry Ford, Lamborghini was far more interested in producing cars for the street than for the race track.

However, at that point, the parallels between the two automotive legends begin to fold, because the cars Lamborghini brought to market under the sign of the bull were about as distinct from a Model T Ford as an F-16 is from a Piper Cub. Sure, they both fly but… Read more . . .